Wildroot Organic counteracts common soil deficiencies and creates a soil environment that produces self-sufficient plants. It naturally increases the surface area of the root zone up to 1000 times which allows essential nutrients, air, and water into the root zone and binds together sandy soil. Fast acting artificial plant foods may work temporarily, but they alter the natural bacterial balance in the soil making plants dependent on these short-term treatments. The outcome is an expensive and time consuming cycle for the grower to manage and pay for.