It’s a fact: America’s cannabis companies are racing to build national brands and market their wares to mainstream consumers. There’s just one problem: It’s hard to advertise your product when the federal government considers you a drug dealer. Facebook, which like Google prohibits marijuana ads, has kicked some cannabis marketers off Instagram. Earlier this month CBS declined to air a commercial touting the benefits of medical marijuana during the Super Bowl.
With a growing number of states legalizing cannabis for recreational and medical purposes, the U.S. market could surge eight-fold to $80 billion in sales by 2030, according to Cowen & Co. But it’s hard to see that happening unless companies can market their wares the way beer and liquor companies do. After decades of prohibition, many consumers need a push to give marijuana a try.
DID YOU KNOW: you can advertise Marijuana on Facebook in Las Vegas
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